Vodafone Idea Ltd, one of the pioneer telecommunications service provider, declared an announcement on Saturday the commencement of a new campaign to encourage people to #LiveMore with Vodafone SuperNet 4G.
In Ad, company showcase a young heart elderly couple Asha and Bala, who are utilizing Vodafone SuperNet 4G and enjoying their lives.
In a campaign, they made a video on how the elderly couple launched a new restaurant called Asha’s Kitchen and depicted how they used mobile technology in achieving their dreams.
The primary goal of the campaign is to describe the possibilities that Vodafone Supernet 4G is presenting to the customers.
Kavita Nair, chief digital transformation and brand officer, Vodafone Idea Ltd said “This campaign capture #LiveMore moments of an elderly couple who are young at its heart, who achieved a dream of opening a successful restaurant.
Asha and Bala helped us in bridging the technology gap and achieving our aim of democratising technology”.
They also featured in the campaign, CP Shanta and VP Dhananjayan Bharatanatyam dancers and Padma Bhushan awardees, in which the campaign has four ads created by Vodafone Idea’s creative agency Ogilvy & Mather India.
In one of those four ads, it also featured famous Indian playback & pop singer, Usha Uthup, rejoicing a warm meal at Ahsa’s Kitchen.
Kiran Antony executive Creative director, Ogilvy & Mather Advertising Pvt. Ltd. said “ people are no more afraid of coming out of their safe zone, they are experimenting with bringing best from their efforts.
Through this #LiveMore campaign, we are putting light on the spirit of new India. The campaign follows with the capture of Asha and Bala new experiment to open a restaurant.
Thanks to Vodafone SuperNet 4G, they can learn, explore and laugh more, everything they can do almost instantly, which give wings to their dreams”.
According to Vodafone, This campaign motto is to encourage the people to live their dreams and celebrates the enthusiasm of living life to the fullest utilising fast 4G mobile data as an efficient tool.
This all-rounder, high decibel campaign, is featured across various mediums like Print, TV, Digital and OOH during the following few months.