Salesforce purchases the Evergage CDP platform to support real-time personalization capacities

The obtaining is more about Salesforce’s capacity to convey personalized interactions than its entrance into the CDP space, says one industry insider. Salesforce has procured Evergage, a real-time personalization and CDP platform. While Salesforce as of late went into the CDP space with the release of its own 360 Audiences, the transition to carry Evergage’s … Read more

Apple and Salesforce Release Flagship Apps at Dreamforce 2019

Worldwide CRM pioneer releases rethought the customer experience and learning applications. Additionally, New Salesforce Mobile SDK engages designers to create and implement Salesforce iOS applications.  Apple and Salesforce today reported the release of two leader applications from the #1 CRM around the world:  The overhauled Salesforce Mobile App and the new Trailhead GO learning application, … Read more

Salesforce 360 Truth Intended to Deliver an Associated, Continuous CX

The recently started platform combines Salesforce’s suite of products, including data, audience, personality and privacy governance solutions.  Dreamforce, Salesforce’s yearly user event, commenced today, and with it, the introduction of Salesforce 360 Truth: a platform that unites the organization’s group of items: a Privacy and Data Governance solution, Salesforce Identity for Customers, Salesforce Data Manager … Read more