Health System Determines that Indeed, Personalization is a Thing — That Works

Personalization: Everybody’s discussing it. But, is there anyone who is practicing it? Indiana-based philanthropic medicinal services system Community Health Network (CHN) is utilizing personalization to enhance patient experience and communication. That is stating something considering as far as possible it faces concerning patient privacy because of HIPAA guidelines.  “We highly esteem ourselves providing helpful access … Read more

Marketers are taking more prominent responsibility for initiatives: Survey

Gartner found numerous CX obligations have moved from IT, customer support and activity departments to marketing divisions over the past two years.  Since 2017, there has been a noteworthy increment in the count of marketers guaranteeing “sole obligation” over customer experience programs, as indicated by Gartner’s 2019 CX Management Survey. Customer journey mapping, customer personas, … Read more