Piano Releases Piano Zero, a DMP Solution

Piano Zero is the main start to finish solution that gathers, manages, and monetizes zero-and first-party data.  London: Piano, a subscription, customer experience, and data management technology provider with more than 300 significant media customers, today declares Piano Zero, a start to finish solution that engages zero-and first-party data and empowers GDPR and CCPA compliance.  … Read more

Marketers are Spending more on DMPs than Operational Tech

About 60% of marketers overviewed by Merkle said they spend more on the management tech versus campaign and decision management tools.  Marketers are putting a greater amount of their financial limits in databases and analytics management technology platforms than operational tech resources like campaign and decision management tools, as indicated by Merkle’s Q1 2020 Customer … Read more