BlueVenn, a CDP Firm Releases New Email Channel

BlueVenn

BlueVenn coordinates with most of the world’s email marketing platforms through bi-directional connectors and API integrators that permit the execution of email communications and ingest the subsequent clicks.  BlueVenn, a Customer Data Platform (CDP), a little while ago released another email marketing channel under its multi-channel marketing automation engine, empowering its users to configure, execute … Read more

Health System Determines that Indeed, Personalization is a Thing — That Works

Community Health Network

Personalization: Everybody’s discussing it. But, is there anyone who is practicing it? Indiana-based philanthropic medicinal services system Community Health Network (CHN) is utilizing personalization to enhance patient experience and communication. That is stating something considering as far as possible it faces concerning patient privacy because of HIPAA guidelines.  “We highly esteem ourselves providing helpful access … Read more

Salesforce purchases the Evergage CDP platform to support real-time personalization capacities

Martech

The obtaining is more about Salesforce’s capacity to convey personalized interactions than its entrance into the CDP space, says one industry insider. Salesforce has procured Evergage, a real-time personalization and CDP platform. While Salesforce as of late went into the CDP space with the release of its own 360 Audiences, the transition to carry Evergage’s … Read more

Arm Treasure Data Identified by Frost & Sullivan for perfection in the CDP Market

Arm_logo

Arm Treasure Data a CDP (Customer Data Platform) firm, empowers customers to safely bring together their data for compelling more personalized customer experiences.  London: In accordance with its recent examination of the worldwide CDPs market, Frost and Sullivan perceive Arm® Treasure Data™ with the 2019 Global Company of the Year Award.  In 2018, the UK-founded, … Read more