Marketers are Spending more on DMPs than Operational Tech

About 60% of marketers overviewed by Merkle said they spend more on the management tech versus campaign and decision management tools.  Marketers are putting a greater amount of their financial limits in databases and analytics management technology platforms than operational tech resources like campaign and decision management tools, as indicated by Merkle’s Q1 2020 Customer … Read more

Google Partners explains why clients might be recorded as ‘qualified users’ toward new certification necessity

Here are how to see who counts toward the new 50% certification rule and how to handle it. “We emphatically suggest that any user who can alter campaigns ought to be certified,” Google. There is a ton about the coming changes to the Google Partners program qualification necessities that offices are disturbed about. Among them, … Read more