OmniGuaranteed’ will permit media organizations and brands utilizing TabMo’s Hawk DSP to control their online investments by device, and deal with the advancement.
Mobile advertising firm TabMo has introduced OmniGuaranteed, a new tools that will empower advertisers to utilize a single platform to attempt programmatic ensured media exchanging over various channels initially.
Rubicon Project, Ströer Digital and Smart AdServer (Smart RTB+), Soundcast are the main supply companions to embrace the technology. Purchasers and publishers utilizing their picked platform will profit from programmatic ensured’s safe and controlled exchanges, which will be accessible over every digital channel (audio, desktop, mobile and out of home).
OmniGuaranteed will be accessible to advertisers using TabMo’s DSP(demand-side platform) Hawk. The world’s first DSP to be worked for associated devices, Hawk drives the way in cookieless, cross-channel following and attribution. It is additionally the alone DSP to furnish organizations and advertisers with innovative in-built tools empowering users to adjust their creative resources effectively.
‘OmniGuaranteed’ will permit media organizations and brands utilizing TabMo’s Hawk DSP to control their online investments by device, and deal with the developing of their campaigns within one platform.
Media merchants utilizing Hawk as a self-serve platform will have the option to initiate cross-device media designs, choose and adjust their innovative structures for each channel and afterwards ensure the delivery of their campaigns inside brand-safe situations.
Hakim Metmer, TabMo co-organizer said “Programmatic ensured gives our organization and brand customers the advantages of advertising automation just as the security and clarity of ensured media purchases. By making ‘OmniGuaranteed’ accessible on our Hawk platform, we offer a solitary purpose of entry to marketers that need to access whatever number premium cross-device publishers as feasible.”