Seismic users will presently have permission to Percolate’s content marketing arrangement and organizing tools.
Sales activation and content management platform Seismic has obtained Percolate, a campaign organizing and arrangement way out for content marketing. The securing will extend Seismic’s contributions, giving clients access to content marketing execution and organizing tools over different channels, including email and social. Budgetary terms of the deal not revealed.
Why we should mind
By carrying Percolate’s content abilities into the fold, Seismic is working out its foundation to go further ahead apart from sales activation. The platform previously offered content resource management capacities before the acquisition. But, now Seismic will have the option to convey progressively sophisticated tools that help streamline content organizing, creation and distribution forms — giving sales groups an increasingly powerful tool for sustaining and overseeing leads.
More on the news
- Percolate’s CEO Randy Wootton said that by joining with Seismic, Percolate would have the option to, “Give significantly greater capacity to our customer base and more worth to the marketing ecosystem.”
- Percolate was established in 2011 by James Gross and Noah Brier.
- Seismic, which established in 2010, is headquartered in San Diego with workplaces in Australia, Europe, and North America.