Oracle Eloqua adds automated ABM capabilities

Metadata’s platform robotizes the execution and streamlining of B2B lead generation promoting campaigns. 

Metadata, an ABM computerization stage, presently incorporates with Oracle Eloqua, giving clients access to Metadata’s licensed motor for a record based advertising efforts.

Oracle says the incorporation will enable marketers to computerize social ad campaigns against target records in mass; recover select-in inbound leads from ABM campaigns and push them into Oracle Eloqua records naturally; and streamline campaigns dependent on “pipeline effect, engagement or MQLs that progress down the channel.” 

Why we should mind

The Metadata incorporation is intended to help marketers handling ABM campaigns using Oracle Eloqua run those campaigns with less struggle and more prominent effect. The capacity to actuate and upgrade campaigns against target accounts and leads — just as force leads from ABM endeavours into Oracle Eloqua lists — includes another layer of automation. 

“We aim to change marketing tasks by wiping out hard manual work and replacing it with AI that won’t just form an anticipated pipeline, but will engage marketers to concentrate on the innovative and vital work they appreciate most,” said Metadata CEO Gil Allouche. 

The Metadata incorporation additionally keeps the marketing group from sourcing add-ons for such operations which are now promptly accessible using Oracle Eloqua. 

More on the news

  • Metadata include Zendesk, Zuora, Nutanix, Splunk and Nexmo among its customers. 
  • Oracle Eloqua is a segment of Oracle’s Marketing Cloud platform, offering lead creation, management and estimation abilities. The platform has more than 500 accomplices that speak to more than 700 combinations. 
  • Metadata’s platform utilizes AI technics to upgrade paid and organic ABM campaigns.

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