With the new integration, users can see customer experiences and execute campaigns between Lytics and Salesforce Marketing Cloud.
Customer Data Platform (CDP) Lytics reported updates to its platform that will enable users to incorporate customer journey execution with Salesforce Marketing Cloud (SFMC). Lytics’ campaign arrangement abilities would now be able to be utilized over various marketing technologies, including Facebook and SendGrid – besides the new SFMC integration.
The incorporation between SFMC and Lytics’ CDP is relied upon to enable marketers to import existing campaigns to assemble new experiences inside the Orchestrate Journey canvas. The experiences conveyed from Lytics would then be able to be utilized to educate more focused on campaigns and be sent to SFMC for delivery.
Why we should mind
Delivering customized, one-to-one marketing at scale is something we take a stab at as marketers. Our diverse martech conditions will, in general muddle this, and CDPs look to address these tangles by giving users an individual perspective on their customer data from the various tools they use. Marrying this data into an individual view should assist marketers with extricating new understandings to illuminate their campaigns further.
“The best customer journeys are an open street, “said James McDermott, chief executive officer (CEO) of Lytics,” and for us, that implies allowing marketers to pick different ways by incorporating with their current marketing technology stack.”
More on the news
With the new Lytics and Salesforce Marketing Cloud incorporation, users can:
- Export audience divisions from Lytics into SFMC to proceed with the customer journey.
- Activate new experiences in SFMC dependent on customer events (e.g., opened an email) caught in Lytics.
- Shift between Lytics and SFMC within a similar customer journey to deliver a blend of channel and message.