LiveRamp Safe Haven offers international brands, publishers competitiveness via explicit, secure data cooperation>
SAN FRANCISCO: LiveRamp® (NYSE: RAMP), the trusted a platform that drives data open and significant, today propelled LiveRamp Safe Haven®—another platform that empowers secure, authorization-empowered data sharing for brands and their accomplices.
LiveRamp Safe Haven empowers omnichannel data and audience joint effort in a neutral, consent-controlled, privacy-first condition to ensure the wellbeing and security of data while conveying the most elevated potential matches between accomplices. Sitting on an establishment of identity goals, LiveRamp Safe Haven gives progressed examination tools to help organizations, for example, brands, retailers, and media networks, work together with their accomplices and concentrate insights from occasion level data to educate business choices and open result based estimation capacities. Example use instances of LiveRamp Safe Haven incorporate the ability to interface a brand with a retailer to refine audience fragments with transaction data or associate a publisher with an advertiser to curate audiences and measure results.
“The LiveRamp Safe Haven is tied in with empowering cutting edge data associations. The vision for this platform is to make regular data-sharing connections among brands and their accomplices to convey the ideal customer experiences,” said Warren Jenson, leader of LiveRamp. “For instance, in case you’re a retailer, you’ve generally been constrained in your capacity to convey customer insights to your CPG accomplices. With LiveRamp Safe Haven, you currently can team up with your CPGs and give them the insights they have to serve your common customers more readily.”
This release attests LiveRamp’s situation as the business’ neutral and skeptic data network solution while conveying a vital option for advertisers hoping to boost the business estimation of their restrictive data. LiveRamp Safe Haven is pertinent across numerous verticals, for example, retail, CPG, travel, publishers, and comprehensive uses outside of adtech.
The untapped advertising possibility for retailers is gigantic. A 2019 Digiday overview of 71 media purchasers discovered that 90% of marketers promote with Amazon, but just a bunch go through ad dollars with retail powerhouses like Target, Kroger, Walmart, and eBay. Compatibly, most by far (87%) of customers start item searches on digital channels. Of those, 28% begin on commercial centers like Amazon and eBay, a 22% expansion from a year ago, as per new research from Salesforce and Publicis. Sapient. In that lies a large open door for brands—including retailers—to corner a developing business sector and convert retailers looks into new income streams.
Jenson proceeded, “As the promoting system turns out to be progressively unpredictable, brands need to consider LiveRamp Safe Haven as an approach to differentiate sources of trusted data in privacy and consumer-first way.”
LiveRamp Safe Haven is accessible in the U.S. and worldwide markets.