84 per cent of the users are affected by the platform bringing about probability to shop through Instagram
Over half of the Instagram users shop on the platform, as per an ongoing report issued by Dentsu Aegis Network-held social networking organization WATConsult, titled ‘Instagram in India: User Perspective’. The report further claims that near 75% of these users hail from small metros and towns. Over 75% of the customers have had a satisfactory experience while shopping from Instagram and dominant part are probably going to shop later on too.
Besides, according to the report, almost 84% of the users are affected by the platform to shop later on. In any case, users search for the fact of the product to be happy to buy something from Instagram.
Strikingly, ads on Instagram that are seen to request lead users to look for more data for the said products or services, empowering users to shop. Instagram, which was seen to be a disclosure platform due to visual nature and tenacity, has after some time changed itself into a platform that induces discovery along with as an impact prompting to a buy decision.
At present, the photograph sharing application has 117.1 million every month dynamic users, and average time spent per user is 45 minutes. Instagrammers invest the greater part of the energy in the platform promptly in the first part of the day (6 am-9 am) and evening (between 4 pm-8 pm). Almost 51% of Instagram users get to it at any rate once every day with an enormous extent (32%) of Instagram users getting to it on various times in a day. It is trailed by 16% of the users getting to its minimum 4 to 6 times each week. Males utilize the platform more often and access the platform on a couple of times in a day than females. Users come under tender age group access the platform more as often as possible than the elderly group.
Organizer and CEO, of WATConsult, Rajiv Dingra, stated, “Instagram as a platform has developed enormously over the past two years, and the user adaption rate is exceptionally fast. The application has a solid presence in the remotest of the city in our nation. With this report, we are growing the business, the behavioural patterns of the users, shopping habits and patterns which can be sure to increase the value of the brands regarding moulding their marketing techniques.”