How Brands Have Taken Advantage Of The Spirit Of Rakhi

We take a supply of a portion of the innovative campaigns that brands have concocted for this Raksha Bandhan.

Brands have genuinely got occupied in utilizing from the celebration of Raksha Bandhan as sisters and siblings around the country are set to praise the bond of siblinghood on Thursday.

From Bluedart to Havmor Icecreams and Ferrero Rocher to Shoppers Stop everybody is utilizing from this event. The campaigns have advanced some progressive brand messages separated from the customary message of kin relationships. How about we see creative ideas that brands have developed to earn more eyeballs this festive season.

#TheGoldenBandhan-Ferrero Rocher

To observe Rakhi, Ferrero Rocher has curated their most recent campaign – ‘The Golden Bandhan’, bringing alive ‘the Golden Bandhan’ on computerized, at the purpose of sale. Customers can likewise encounter this in some select store activations.

Talking about the campaign, Ferrero Rocher representative stated, “Ferrero Rocher has consistently symbolized with the soul of gifting during festivals. Rakhi is a looked for after celebration as it praises that uncommon bond. This campaign will stamp the start of the festive season for Ferrero Rocher.”

#Rakhi Express – Blue Dart

Blue Dart, coordinations specialist organization and part of Deutsche Post DHL Group (DPDHL), has declared the ship of its yearly ‘Rakhi Express’ on the occasion of Raksha Bandhan. Keeping with tradition, Blue Dart will by and by offer sisters crosswise over India the chance to send rakhis to their siblings inside India and globally with the guarantee of secure and convenient delivery.

Talking about the activity, Ketan Kulkarni, CMO and Head, Business Development, Blue Dart stated: “Blue Dart’s Rakhi Express has for quite some time been our most charming idea for siblings. We need to offer families that live separated the chance to encounter Raksha Bandhan to the fullest by remaining associated the nation over and the globe. In a universe of texting, a painstakingly stuffed rakhi and an individual note from a sister conveyed with consideration hold an exceptionally incredible spot. At Blue Dart, we will probably help individuals who have moved away from their families in the quest for training or greater open doors a straightforward and snappy approach to remain associated.”

#Celebrating Sisterhood – Shoppers Stop

With Raksha Bandhan, every corner, Shoppers Stop with its most recent campaign depicts the genuine quintessence of the festival devoted towards including our home assistance and guardians into the family and celebrations.

Talking on the crusade, Uma Talreja, Customer Care Associate, Chief of Marketing and Customer Officer stated: “Conventions have taken on new implications with the assault of social media. They have additionally turned out to be progressively comprehensive and participative and are praised exceptionally by people that locate their implications in the custom. Ladies lead celebrations in India, the campaign encapsulates ladies in various jobs and incorporates the all-encompassing emotionally supportive network that enables ladies to push forward at home and an in their profession.”

#ProtectSeZyadaSupport – Bajaj Allianz Life 

Raksha Bandhan is around the bend, and Bajaj Allianz Life has propelled an online video that rethinks the centre of this brother-sister relationship through the campaign.

#ProtectSeZyadaSupport. A brother is consistently educated to be the defender of his sister. However, this Raksha Bandhan, the organization has shared an alternate interpretation of #RakshaBandhan. Past Protection means empowering the sister to be autonomous so she can get her #LifeGoalsDone. The campaign discusses offering support past assurance to empower the sister to be autonomous with the goal that she can seek after for her entire life objectives.

#SabKiSister – Max Bupa Health Insurance 

Commending the celebration that denotes the solid bond among brothers and sisters, this Raksha Bandhan, Max Bupa Health Insurance has propelled the #SabKiSister campaign. Through the campaign, Max Bupa means to praise the commitment of uncelebrated yet truly great individuals of human services – the medical attendants. 

Talking about the battle, Anika Agarwal, Director and Head – Marketing, Digital, and Direct Sales, Max Bupa Health Insurance, stated: “At Max Bupa, we generally put our customer’s wellbeing first and are profoundly dedicated to helping every one of our customers lead more advantageous and fruitful lives. The #SabKiSister campaign perceives the responsibility of sisters in nursing the patients to great wellbeing, with sacrificial consideration, sympathy, and compassion. The sisters are the primary purpose of contact for our clients, and they mirror the reason and guarantee for which the brand represents. This Raksha Bandhan, Max Bupa might want to broaden our sincere appreciation towards every one of the sisters. Through the digital film, we have attempted to portray the genuine embodiment and commitment of the sisters towards the physical and passionate prosperity of patients.”

#HeadWaaliRakhi: Exide Life Insurance

As a feature of their Corporate Social Responsibility Campaign, Helmet Saves, the organization has turned out with another campaign, #HeadWaaliRakhi to commend this celebration that symbolizes love and guarantee of assurance between kin.

The new film opens with a youngster in his 20s hustling home on his bike to make it in time for the Rakhi festivities with his sister. But, when he arrives at home, there is something different that the youthful sister sees that stresses her. Even though his late entry has her irritated, she utilizes the event and grandstands her consideration and guarantee of assurance for her brother. Before tying a Rakhi, she ties a protective cap onto his head considering it a ‘Head Waali Rakhi’. She emphasizes this by revealing to him that solitary when he protects himself, will he have the option to keep her safe. 

Exide Life Insurance, Director-Marketing and Digital, Mohit Goel, – stated, As a piece of our CSR activity, Helmet Saves, this year we have commenced the awareness drive with our most recent movie form around Raksha Bandhan. Through this video and all its relevant characters, we need to praise the bond between kin as well as need to deliver the genuine feeling of ‘Raksha Bandhan’ – the guarantee of protection.”

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