Google is allegedly interested in buying US-based social video app Firework that enables its users to share short videos similar to Chinese player TikTok.
According to The Wall Street Journal report, Chinese micro-blogging platform Weibo had also shown attention in obtaining Firework but “when we talk about Google it’s far away”.
Based out of California, a redwood city, Firework that introduced in India previous month was evaluated over $100 million in a fundraising round before this year. TikTok’s parent, Beijing-based ByteDance, is assessed at around $75 billion.
Firework is a segment of a collection of apps developed by Loop Now Technologies, a start-up that targets next-era consumer mobile apps.
Similar to Tiktok that permits users to post 15-second short videos, Firework powers users to create 30-second videos and with “Reveal”, its patent-pending technology, it provides an opportunity to create both horizontal and vertical video in one shot from their mobile device.
The app is presently accessible on both Android, and iOS smartphones with more than million enrolled users.
Firework has delegated Sunil Nair as CEO and MD for handling its India business.
“My vision for Firework in India is to turn out to be increasingly significant and offer our users each chance to remain important and flawless experience another view from their focal point,” Nair said in an announcement.
In November a year ago, Facebook also silently launched an independent application called “Lasso” to contend with TikTok.
On Lasso, which is right now accessible in the US, users can record themselves moving and lip-matching up to music, similar to TikTok.
Besides, Facebook, while ago roped in previous Google representative Jason Toff for a key portfolio and the hypothesis is overflowing about the social networking giant setting up the worldwide launch of its short video-sharing application.