Searching for approaches to give your vacations digital marketing campaigns a lift?
As indicated by Facebook, one choice to consider is to add Stories position to your Feed campaigns, instead of utilizing every component – Stories and News Feed – freely, and for entirely different campaigns.
According to Facebook:
“An ongoing multi-cell test in EMEA found that adding stories to feed campaigns by utilizing placement advancement brought about a 21% expansion in the brand lift for the campaigns examined. It shows that stories beside feed campaigns can assist in driving expanded effectiveness.”
Certainly, besides that expansion in the brand association, Facebook also identified that Stories placement leads to a 35% improvement in brand results.
That 9:16 note belongs to the ideal picture/video measuring for vertical mobile placement, which Facebook prescribes for campaigns in which you plan on utilizing the two alternatives. Facebook likewise suggests that advertisers utilize its automatic placements choice, which will improve your campaign over the majority of Facebook’s different applications to boost engagement.
Facebook further instructs that advertisers can utilize new tools, similar to its previously introduced Stories Templates, to transform their channel creative into Stories format, while Facebook’s in-assembled Asset Customization tools can as well reformat your content to fit into each unique content stream.
Basically, Facebook’s hoping to make it as simple as workable for advertisers to grow their campaigns into Stories additionally, and the examination here recommends that it is better to consider.