Facebook’s Thumbstoppers are stories that can prevent thumbs from looking over and bring out feelings with the capability of changing human conduct in under ten seconds.
MUMBAI/NEW DELHI: Facebook India on Friday facilitated the launch of Thumbstoppers Summit, a platform in Asia for ingenuity in a mobile video advertising. The summit was participated by leading individualities from the marketing and advertising fellowship, Bollywood executives Kiran Rao and Zoya Akhtar, and rapper Naezy to associate, celebrate, and motivated by ingenuity in mobile video advertising.
The summit commenced with an important note by Ajit Mohan, MD and VP of Facebook India, discussing the eventual fate of video in India, and how Facebook and its group of applications are driving curated video experiences, and empowering social video in the nation giving organizations and individuals a scope of approaches to make, express, and communicate.
Commenced in May, Facebook’s Thumbstoppers are those accounts that can prevent thumbs from looking over and bring out feelings with the capability of changing human conduct in under ten seconds. In the previous five months, right around 1000, inventive experts have been prepared from 56 offices to help drive compelling business results for their clients, and oblige more extensive buyer estimation.
Director and Chief, of Global Marketing Solutions (GMS), Sandeep Bhushan, Facebook India, said in an announcement, “Video is integral to our vision for India, and how we are working for individuals, networks, organizations in the nation. From In-stream on Facebook to stories on Instagram, there are different video advertisement arranges on Facebook that can be utilized by both huge and private companies to reach their users, and drive the ideal business results.”
Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Ltd. said in an announcement, “The omnipresent reach of a cell phone makes it an incredible asset for marketers. It gives brands more choices to draw in with the customers, subsequently, making mobile marketing a medium that the brands have to consider.
The Summit likewise filled in as the finishing up an occasion for Thumbstoppers Challenge, which had welcomed individuals from the innovative and advertising community to present their short-structure video stories with the point of motivating creative experts, brands, and organizations to work for mobile as a medium.
The Challenge saw more than 3500 passages from the nation over. Of these, 60 sections were from brands from through verticals and industries with six films from Unilever Sustainability, Dove, Vodafone, Sofy, and Royal Enfield making it to the top 16 films that were perceived and disclosed for the first time on Friday.
Ad-producer Prakash Verma has directed all of the 16 winning films, and the best four champs stand an opportunity to go to Cannes in the following year.
The top four champs are Rachita Kotwal from FoxyMoron in the class ‘Products We Love’ for the film ‘Fathers ought to be a piece of their girl’s menstrual journey’, Samriddhi Shah from Wunderman Thompson in the classification ‘Breaking Stereotypes/Social Causes’ for the film ‘since home creators don’t acquire, doesn’t mean they shouldn’t be regarded’, Shib Nath Sen from Wunderman Thompson in the classification ‘Start A Habit’ for the film ‘Peeing on roads!’ and Swati Subramanian from Leo Burnett in the classification ‘Minimal Big Moments’ for the film ‘Disruptive conduct in our society towards individuals with various direction/inclinations’.
The other 12 champs over the four classes are Ashok Karkala and Akshay Seth from Ogilvy, Nuzhath Enayath from Wunderman Thompson, Gitanjali Bhattacharya from Interactive Avenues, Anirudh Venugopal from Dentsu Webchutney, Yashaswini Singh from Wunderman Thompson, Chhavi Sahni from Ogilvy, Austin Dsouza from Ogilvy, Ravi Shankar Mishra from ADK Fortune, Rashmi Yadav from Dentsu Isobar, Akshay Seth and Chinmay Raut from Ogilvy, Sunetro Lahiri from The Glitch and Keshav Nagpal from The Glitch.
The specialists at the summit talked on various aspects of narrating. Naezy spoke about, ‘Rethinking Storytelling Through Music’,. Akhtar talked about ‘Reconsidering Storytelling: How would you be able to penetrate pop culture and remain applicable at scale?’, Sandeep Kohli, Executive Director, Personal Care, Unilever, and Nair talked about ‘Brands in Culture: Thumbstop to future evidence innovativeness’, and Rao talked about ‘Narrating with Impact for Social Good’.