Facebook is necessitating that advertisers utilize another procedure when purchasing ads identified with housing, employment and credit.
This new procedure applies to advertisers who are either situated in the United States or utilizing advertisements to contact US-based audiences.
Housing, employment and credit are viewed as unique ad classifications and now have confined focusing on choices in Ads Manager.
Going ahead, these advertisements won’t permit focusing by:
- Sexual orientation
- Postal district
- Multicultural liking
- Any definite alternatives are portraying or seeming to identify with ensured attributes.
Promoters who are in or need to contact individuals in the US should now choose the comparing Special Ad Category in Ads Manager when purchasing advertisements that offer housing, employment or credit openings. Inability to choose one of those classifications will bring about the ad not being appeared.
Facebook will authorize these progressions utilizing a generally robotized survey process that is supported by human analysts.
Further, advertisers utilizing exceptional advertisement classes will never again have the option to get to Lookalike Audiences. Advertisers can instead make a “special ad audience,” which depends on matches in audience behaviour with bearing in mind things like age, sexual orientation, or ZIP code.
Facebook says these modifications are being made to avoid segregation:
“Segregation has no spot on Facebook, and our promoting approaches have since a long time ago disallowed unlawful separation. To help guarantee compliance with that policy, all advertisers must affirm and acknowledge our non-segregation strategy, irrespective to the kind of advertisements they’re running.”