‘Advertising You Can Play With’ is the Facebook latest mantra which aims at making ads more interactive and powerful for both the brands and users
Facebook introduced three new commercial products, namely poll, playable and the augmented reality ads. These products will empower advertisers to interact with users without any complicated software development.
These new features are introduced under the banner of ‘Advertising You Can Play With’ and it will be available on the news feed. Now the brands would be able to directly ask their users to vote on any issues which are technical or customer research. With Playable ads, advertisers can now build their gamified content like ads and distribute them. Through AR ads, brands will be able to interact with their customers directly.
“We should always work hard on advertising to cater more relatable and rewarding products to our customers,” said Mark D’Arcy, the VP of Global Business Marketing & Chief Creative Officer at Facebook, at a press event in New York City. “Creativity has always been the key, and it would be similar to the Playable Ads, new polling, and AR. They are the best examples of interactive & playful ways to appease, cheer, intimidate, and connect to our audiences and communities we serve.” added D’Arcy.
The above three products are the expansions of the already existing features. Darcy confirmed that the updates on Facebook’s Advertisers cater an acknowledgement which appears as “Audience are also creators, and there is a change of ideas in the market where the audience also has significant powers,” he said.
As the festival season is approaching in India, these products would help to engage a lot of customers in an exciting new way.
“At Facebook, we design products keeping our users in mind, which means all our products and services are user-oriented. And this has also been the key reason why we have successfully continued to deliver constant business solutions for our advertiser be it small or big. In this era, when arresting the attention of people are becoming difficult day by day, our interactive ads will once again capture the users’ attention. Our new ad bundle will increase the value of the brands who are looking for engaging festive campaigns”, assured Sandeep Bhushan, the Director & Head of Global Marketing Solutions (GMS), Facebook India.
Most people want to take part in the brand’s big idea and believing in doing so through more GIFs, emojis, stickers, reactions, GIFs, face filters, and fewer words.
Therefore brands and people are getting related to each other and the changing digital ads from a one-way pushed communication to a never-ending dialogue empowered with creativity. “This behaviour is taking over on all of our apps. And even 60% of the brands on Instagram makes use of some interactive features like @mention, hashtag or poll sticker in Stories every day. What began with exploring the possibility of new things on smartphones has taken a huge shape and moulded into interactions. And later these interactions were welcomed by people’s participation which became a massive experience. Far more to help these brands make the most out of it, we are happy to introduce these new ad solutions which will encourage exciting experience between users and brands enhanced results,” added May Seow, APAC Creative Strategy Lead of The Creative Shop at Facebook.