Google’s John Mueller was asked about for what good reason a site saw a noteworthy dropping in image search traffic after inserting Instagram images on his website. John chose to test it and saw that Instagram on the installs utilize a no record robots meta tag, that reveals to Google that they don’t need those images indexed along with the page itself.
Which means, if you use Instagram and utilize Instagram’s embed code, Google no doubt won’t rank the image on your site in picture search. John said in that video hangout “However, what extremely sort of breaks the story for us is that inside the content that is embedded from Instagram on with inside the iframe. They utilize a no index robots meta tag. Furthermore, this meta tag discloses to us that you don’t need those images indexed along with the page itself. So if we take a glance at that iframe content we can perceive that there’s a picture, there we can slither that picture however with that meta label you’re fundamentally revealing to us that you don’t need this picture list together with that landing page.”
This inquiry came up at the 29:38 mark into the video:
Here is the transcript:
I changed typical images to Instagram embeds on one of my articles and saw a reduction in rankings clicks and so on for image search. It was a 43 per cent reduction in image search clicks medium-term on an entirely reliable article. Would you be able to speak somewhat about the distinction between ordinary images versus Instagram embeds from Google’s point of view?
So I imagined that it was an intriguing enquiry, and I made a test page to perceive how this functions. Since it genuinely depends a lot on how Instagram sets is up because you’re merely getting from Instagram and putting it on your site. Also, contingent upon how they set up that code on there and it can affect your website.
With the goal that implies’ it’s significantly more work for us to get to those images. We can perceive those images, and we can crawl those pictures. Utilizing the mobile-friendly test demonstrates those embeds as well. So it sort of looks alright.
Anyway, what I notice is explicit with how that Instagram embeds these images, they utilize an iframe to embed sort of the post from Instagram. Which sort of bodes well however with an iframe, you’re essential including another layer of indirection between your website page and the images. So it goes from your website page to this iframe and after that from the iframe content to your images. With the goal that makes it somewhat harder for us to get those images.
But, what extremely sort of breaks the story for us is that inside the content that is embedded from Instagram on with within the iframe. They utilize a no index robots meta tag. What’s more, this meta tags reveals to us that you don’t need those images indexed together with the page itself. So if we take a glance at that iframe content we can perceive that there’s an image, there we can crawl that image however with that meta tag you’re essentially disclosing to us that you don’t need this image index along with that landing page.
So basically by changing from a direct embed of an image on your site to utilizing Instagram embeds, you’re somewhat disclosing to us that you don’t need these images recorded for your website. Also, with that, I figure it is ordinary to see a noteworthy drop in image search traffic to those pages since you’re disclosing to us you don’t need these pages to be indexed that way. So from my perspective, it sorts of returns to you and sort of your inclinations there. I can comprehend that occasionally it bodes well to embed Instagram posts legitimately or social media networking posts in general. Since you get a great deal of included an incentive from the only sort of be the entire everything around that concerning remarks and perhaps the preferences and the shares and the majority of that information that is accessible inside the embed. Then again it makes it much harder for us list those images with the goal that’s something that you nearly need to adjust on your side do you need the majority of this additional detail around the images or do you truly need to ensure that those images are very much indexed for your site. Furthermore, depending on the site you may have inclinations one way or the other if you need to have both kinds of the Instagram embed and to have your page ranking for those images then that will most likely be tricky and might include bizarre circumstances like placing it in there twice.
Glenn Gabe summed it up pleasantly on Twitter:
Via @johnmu: Switch from normal embedded images to Instagram embeds & see a big drop in image search traffic? That's because IG uses iframes & the meta robots tag using noimageindex. That's a big problem. John tested this & I just ran a quick test too: https://t.co/kyUwQ1O3Jn pic.twitter.com/CYDIcXWtr5
— Glenn Gabe (@glenngabe) August 12, 2019
So I surmise if you need to utilize the embed, and you likewise need the image indexed with the page, possibly incorporate the image itself also in your HTML?
Forum discussion at Twitter.