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Ecommerce Organizations Should Ensure The Protection Of Customer Data

According to the rules issued by the Ministry of Consumer Affairs, the online business firm will be held blameworthy of contributory or secondary obligation if it makes an affirmation vouching for the credibility of the products sold on its commercial centre. 

Ecommerce organizations like Amazon and Flipkart should guarantee that recognizable data of customers are secured, as indicated by the draft of E-Commerce Guidelines for Consumer Protection 2019 issued by the Ministry of Consumer Affairs.

The draft rules likewise stipulate that an eCommerce firm will be held blameworthy of contributory or optional obligation on the off chance that it makes an affirmation vouching for the credibility of the products sold on its commercial centre – or if it ensures that merchandise is genuine, the proposed draft says.

It likewise expresses that if the e-commerce element is educated by the purchaser or comes to know without anyone else’s input or through another source about any fake  product being sold on its platform, and is fulfilled after due perseverance, it will inform the dealer and if the dealer can’t give any proof that the item is authentic, it will bring down the said posting and advise the customers of the equivalent.

The ministry has likewise welcomed from the partners on different parts of the draft rules inside 45 days, most recent by sixteenth September 2019. 

The draft likewise spells out a redressal procedure for buyers making it required for eCommerce firms to publish on their site the name of the complaint official with their contact details just as the mechanism by which users can inform their protests about products and services benefited through their website.

The complaint official will change the objections within one month from the date of receipt of the complaint. They need to give facility to shoppers to enlist their disagreements over telephone, email or site and will provide complaint number to track the claim.

By Martech Leader

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