DoubleVerify Obtains Ad-Juster, a Data Platform for Online Publishers

Ad-Juster detailing and examination platforms bring together enormous volumes of publishers’ publicizing stock and sales information from a large number of combinations with outsider servers and programmatic demand platforms.

New York: DoubleVerify (“DV”), is a digital media estimation and analytics, today declared the securing of Ad-Juster, a SaaS-based detailing and examination platform for online publishers. Ad-Juster services convey the information clearance and experience publishers use to enhance their ad incomes over complete direct and programmatic deals channels.

Most huge online publishers today depend on various marketing channels and supply platforms increase the closeout of their ad space. However, an absence of steady guidelines and channel fragmentation bring about data differences, announcing difficulty and uncertain income clashes – regularly without the straightforwardness and actionable understandings expected to address the problems.

The Ad-Juster detailing and investigation platform unifies enormous volumes of publishers’ advertising stock and deals information from a great many incorporations with third-party servers and programmatic demand platforms– giving the straightforwardness and examination important to expand publisher income yield and simplifies inner tasks. Established in 2007, Ad-Juster as of now serves more than 110 publisher clients, including over portion of the leading 100 comScore-positioned web publishers.

“Ad-Juster brings a demonstrated market solution, a paid customer base and a capable group of product, engineering and client-serving experts,” said Wayne Gattinella, DoubleVerify CEO. “Consolidating our two firms will make an all-encompassing estimation and examination solution over the whole digital ecosystem – joining the Ad-Juster information platform for sell-side associates with the DV platform for purchase side associates.”

“We are pleased to turn into a segment of the DoubleVerify association and are eager to extend our broadness of publisher solutions all around,” said Dennis Clerke, General Manager for the Ad-Juster speciality unit. “Just Ad-Juster and DoubleVerify have approached to the interesting and far-reaching information that empowers us to give full lifecycle examination to online publishers.” 

The Ad-Juster association will keep on working from workplaces in San Diego and New York City. The exchange finished as an all-cash, all-stock propose on October 29, 2019.

About Syeda Khadeer Sultana

My urge to learn something new and passionate attitude changed my interest in being a professional content writer. My constant efforts and experience in the marketing field have built a first-rate conception of Martech, Adtech and digital marketing in me. Currently, I'm putting my efforts in delivering content on advanced marketing & technology techniques to confer a benefit to entrepreneurs.

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