DigitalKites partners with Lifesight to bring location intelligence & Identity linked offline store attribution capabilities to its clients

Hyderabad, 2020: DigitalKites, an identity resolution company with products
AudiencePlay & AudiencePrime, joins hands with Lifesight, a trusted real-world
intelligence company, to power its platforms play and prime to bring location
intelligence and offline store attribution capabilities.
A new age open ecosystem, digitalkites is known for enabling brands, publishers,
and end-users to drive towards ideal audience-centric marketing. And with its two
distinct products, AudiencePrime & AudiencePlay, it is a one-stop destination for
various multichannel retargeting, CRM onboarding, monetization possibilities,
seamless integration, identity resolution and one in all marketplace for multiple
With this partnership, Digitalkites will be able to access offline store attribution,
location intelligence, marketplace segment monetization, and private enrichment
reports from Lifesight.
Lifesight brings in accessible real-world insights for better optimizing ad spend
and better business opportunities. They are experts in providing Location
Analytics and Consumer Insights. Hence, brands looking for expanding their store
footfall could eventually track their offline attribution and measure their store
footfall alterations after targeting it with a location-based segment.
Rohit Maheswaran, Co-founder of Lifesight, shared that, “We always look
forward to contributing in helping our collaborators with more enriched segments.
As we know that every day the customer journey is becoming more complex,
which makes it difficult for marketers to make any strategic decisions. So, we are
happy to help DigitalKites to enable their platforms with our intelligence for all of
their clients”.
CEO at DigitalKites Dinesh Ganti commented that “Lifesight’s offline attribution
and location intelligence will help our clients with relevant and rich information in
measuring their online ads & help them take informed business results. This
partnership will help brands to get a comprehensive view that will be further
backed by our identity graph to throw rich and deep insights”.

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