‘Desi’ Demand: YouTube Reports Rise in Video Utilization in Indian Languages 

The site as of now has more than 265 million users for every month in India, and 60 per cent of content utilization is outside the metro cities.

The video-sharing site YouTube is encountering a “stunning development” in the utilization of content in Indian languages with over 1,200 video makers in the nation crossing the million-subscriber base, a top organization authority said on Thursday.

The site as of now has more than 265 million users for each month in India, and 60 per cent of content utilization is outside the metro cities, he said.

“We see an amazing development in content utilization in Indian languages. Over 1200 makers in the nation have crossed the million-subscriber edge. Only five years prior there were just two makers with one million subscribers,” said Satya Raghavan, the chief of content associations of YouTube in India.

More than 95 per cent of the online video utilization is in Indian languages, and Bengali content is developing more than 100 per cent annually in watch time, he said.

“Around 60 per cent of content utilization occurs outside metros, and there is tremendous interest from buyers for the content through segments, for example, music, dance, training, food, comedy, tech, excitement and learning,” Raghavan said.

The digital platform asserted that online video content in Indian languages is turning into an essential driver for web usage as under 20 per cent of the nation’s population is familiar with English.

Raghavan said the language biological system on the digital platform has been extending as the contents in languages like Telugu, Hindi, Malayalam and Tamil are getting more extravagant while video recordings in Gujarati, Bengali, Marathi and Punjabi are picking up force.

As per him, over 35 Bengali channels have now completed more than one million subscriber mark, more than 65 channels in the language have subscribers between 5 lac to one million and around 500 Bengali channels have more than one lakh subscribers.

Syeda Khadeer Sultana
My urge to learn something new and passionate attitude changed my interest in being a professional content writer. My constant efforts and experience in the marketing field have built a first-rate conception of Martech, Adtech and digital marketing in me. Currently, I'm putting my efforts in delivering content on advanced marketing & technology techniques to confer a benefit to entrepreneurs.

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