It’s been a very long time since Bill Gates stated, “content is king”. That was right in 1996, around the beginning of the World Wide Web. An age prior: things have changed a ton from that point forward. We’ve changed.
As the lines obscure between the actual and digital universes, we spend quite a bit of our lives on the web – from dating to watching motion pictures and TV programs and everything in the middle. Also, associations are struggling to keep up.
The appropriate response lies in information and the bits of knowledge it can give us on our customers – their aims, difficulties and inclinations. Marketers are showing signs of improvement comprehension of what their identity is, directly down to an individual level. We’re absorbing that information at an exponential rate.
Along these lines, we have the data. What now?
Brands are constantly attempting to increase the value of the lives of their customers. As marketers, our target is to make symbiotic associations with them.
But take a glance at content marketing. Aside from some detached cases – particularly in B2B – we’ve not got a lot further than whitepapers, eBooks and blog posts. There are all times a place for those increasingly traditional types of content, but information, and the content that it notifies, can accomplish such a great deal more to construct more grounded associations with our customers.
New technologies, new experiences
For some motivation, how about we see what’s as of now being finished with a blend of data insights and technologies, for example, sensors, natural language processing and IoT.
We’re all acquainted with AI-driven virtual assistants, for example, Apple’s Siri, Google Assistant, and Amazon’s Alexa.
Amazon is likewise trying different things with utilizing every one of their information in the physical world, specifically retail. A mix of sensors, cameras, facial identification and profound learning advances has empowered a shopping knowledge that lets customers coming up, get things and walk straight out without holding up in line.
Likewise, KFC has explored different trials with one of their restaurants, giving hungry customers a chance to pay for their chicken with a simple smile.
How? Enter Content 3.0
Previously, the content has been, for the most part, single direction. You think about what your customers need to hear, and after that make a bit of content that attempts to address that.
Content 3.0 will go above and beyond to give a two-way conversation. It will respond to your customer and provide an experience-dependent on what they need at that exact instant of time. It will take them persistently through the purchasing journey while giving them a chance to remain in control. What’s more, you’ll have the option to continue the following outcomes to improve the content experience.
Content marketing is expected for its data revolution.
Before you can develop to Content 3.0, you should initially get to holds with what stage you’re at this moment.