Marketing Automation has eased the life of a marketer: Reema Chaugale, Digital marketing & Technology Expert.#MartechMonday.

Interview with Reema Chaugale

Which are the best Martech tools that you can suggest for a business? If you aren’t using a diverse set of tools, you’re likely falling behind. Marketing departments around the world are rushing to find the best ways to identify and engage their customers. At present, there are more than 5000 different marketing technologies that … Read more

A Marketing strategy is nothing but an extension of an organization’s business strategy: Zameer Kochar VP- Marketing at Jet Privilege Pvt.Ltd. (JPPL). #MartechMonday.

Martech-Zameer-Kochar

Martech1. Which are the best Martech tools that you can suggest for a business? What are the metrics/KPI’s that you consider as most important? With the fast growing technology landscape, the marketing universe has become an optimistic pool of opportunity to elevate the overall customer journey, empower channel marketing, develop premium insight and accelerate business … Read more

Today marketing is interconnected and customer data is crucial to inform decisions:Imran Ansari,Director of Partnerships at zeotap.#MartechMonday.

Martech-Imran-Ansari

1. What are some of the biggest challenges that brands are currently facing when it comes to marketing? Today, brands are facing an identity crisis, not of themselves, but their customers. With the advancement of Internet of Things and growing number of people connected to the internet (460 million internet users in India). It has … Read more

Media channels need to marry the marketing objectives from the technology perspective:Gagan Uppal,Director of strategic partnerships at TheTechVantage.#MartechMonday

Martech-Gagan-Uppal

1. Which are the best MarTech tools that you can suggest for a business? When we talk about MarTech tools, there are unlimited, Most probably it depends on the type of industry you’re employed in. We majorly focus on analysing the various tools to connect with the audience. As for as concerning to us, we … Read more

Marketing channels gives you a In depth analysis of your audience:Gourav Sharma, Co-Founder at Crazy media labs.#MartechMonday

Gourav Sharma,Co Founder at Crazy labs media

1.Which are the best Martech tools that you can suggest for a business? There are a lot of tools, and those tools depend upon industry to industry and category to category. If I talk about digital category, we majorly depends upon a lot of analytical tools, the tools starts for analyzing the audience which come and serves … Read more

Martech will be severely underleveraged if left in the hands of Marketing folks alone! :Vani Gupta Dandia, Founder&CEO at CherryPeachPlum Growth Partners.#MartechMonday

Interview with Vani Gupta Dandia

1.Which are the best Martech tools that you can suggest for a business? There are several – too many in fact. But in my view, tools that help acquire a 360-degree view of the customer will be very helpful. Hence CRM software and tools will become increasingly important. Similarly, so for social media marketing tools. … Read more

Marketing automation enables you to Identify Customer Personas:Sanjay Mehta, Joint CEO at Mirum India.#MartechMonday

Sanjay Mehta,CEO at mirum

1.Which are the best Martech tools that you can suggest for a business? Martech is becoming an increasingly growing space, and now covers a variety of facets of the marketing journey. At it’s core though, the key components of a solution include:  Data collection Creating an actionable view Decision Engine Channel activation, and Performance measurement These … Read more

Marketing automation is a backbone for Marketing programs:Diptarup Chakraborti,CMO at Zycus.#MartechMonday

Interview with Diptarup Chakraborti,CMO at Zycus

1.Which are the best Martech tools that you can suggest for a business? If you see, there are basic tools and some advanced tools in it. So, I would say that First martech tool that will be mostly used are Salesforce-CRM tool and there should be a Marketing automation tools like Eloqua, Marketo,Customer.io, and then … Read more

An Integrated marketing strategy works better than a fragmented one:Ram Jalan, Marketing and Technology Expert.#MartechMonday

Martech Interview with Ram Jalan, CMO at Omaxe Ltd

1.Which are the best Martech tools that you can suggest for a business? At present, there are more than 5000 different marketing technologies that can be used to automate different stages of marketing: Customer Relation – Microsoft Dynamics, SalesForce, Hubspot, Lead Squared, ZOHO Social Media/Social Listening Tools – Hootsuite, SproutSocial, Buffer and if you have … Read more