User Data is New Currency for Marketers: By Gagan Uppal,Director of Strategic Partnerships at TechVantage
Recently at Advertising Week in New York 2019, data was at the forefront of almost every conversation, session and panel. Data has become a major priority for businesses of all sizes. Collecting User data allows you to store and analyze important information about your existing and potential customers. Collecting this information helps companies to build a database of customers for future marketing and retargeting efforts. … Read more