LiveRamp Launches LiveRamp Safe Haven, a Data Platform with Improved Data Security

Data Security

LiveRamp Safe Haven offers international brands, publishers competitiveness via explicit, secure data cooperation>  SAN FRANCISCO: LiveRamp® (NYSE: RAMP), the trusted a platform that drives data open and significant, today propelled LiveRamp Safe Haven®—another platform that empowers secure, authorization-empowered data sharing for brands and their accomplices.  LiveRamp Safe Haven empowers omnichannel data and audience joint effort … Read more

Piano Releases Piano Zero, a DMP Solution

DMP

Piano Zero is the main start to finish solution that gathers, manages, and monetizes zero-and first-party data.  London: Piano, a subscription, customer experience, and data management technology provider with more than 300 significant media customers, today declares Piano Zero, a start to finish solution that engages zero-and first-party data and empowers GDPR and CCPA compliance.  … Read more

Factual, a Location Data Firm Utilizes Machine Learning to Advance its Data Insights Way-out

Location Data Firm Utilizes Machine Learning

New divisions recognize affinity or purpose using actionable insights from real-world customer conduct to identify, reach and engage customers.  Factual, the location data firm, today declared a noteworthy update to its audience product, including predictive and loyalty audiences fabricated utilizing machine-learned predictive understandings to its list of targeting solutions for marketers.  Starting today, marketers will … Read more

51% Of Email Marketers State Data Integration Is The Major Barrier To Personalisation

data integration obstacle to personalisation

More than half of the marketers state that data integration is the major barrier to practising personalisation in emails. It is as per Econsultancy’s thirteenth yearly Email Marketing Industry Census, published in association with Upland Adestra.  You can discover significantly more by downloading the report in full or look at four significant takeaways. Troubles with … Read more

What’s Next Now That The Third-Party Browser Tracking Cookie Is Dead?

Third party cookie

Throughout the previous 25 years, marketers depended on thrid-party tracking cookies to follow purchaser conduct on the web. Essentially all Adtech and Martech platforms use cookies for focusing on, retargeting, show publicizing and social advertising when all is said in done. However, presently, everything is evolving. There is a technology which blocks cookies, for example, … Read more

Ecommerce Organizations Should Ensure The Protection Of Customer Data

E commerce Customer data safety

According to the rules issued by the Ministry of Consumer Affairs, the online business firm will be held blameworthy of contributory or secondary obligation if it makes an affirmation vouching for the credibility of the products sold on its commercial centre.  Ecommerce organizations like Amazon and Flipkart should guarantee that recognizable data of customers are … Read more

What Is Data Enrichment? Successful Tools We Can Use For It

data enrichment

For any organization, It is crucial to ensure you’re up to date with the information of your target audiences on a high level of precision. In short, data enrichment is an advanced way to gain a deep insight into your audience and utilize your efforts effectively and help an organization to stand their steps in … Read more

Three Phases For Utilizing Data To Hit Customer-Centricity

Customer Centricity

We have to get a purpose. Things being what they are, the place’s an advertiser to begin? As far as data accessibility, marketers have shifted from starvation to eat as of late. With data being radiated by the washing machine, wrist and entirely in the middle of, we’re swimming in our ‘new oil’. Many discover … Read more

mParticle’s launched New API Could Help Advertisers to Enhance Customer Data Accuracy

Customer Data Accuracy

The new API looks to assist advertisers with data unification and the board. Customer data platform mParticle has issued particulars around new APIs, platform highlights and recognition associating that plans to convey improved data precision and control. Incorporated into the updates is a user associating API for overseeing and blending customer profiles, updates to the … Read more