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Brands takes advantage of news-based marketing as Twitter floods with #chandrayaan2.

3.5 million tweets reportedly came up over the weekend as the brands and country people celebrated the historical moment.

“Chandrayaan 2” was one of the proudest mission of India. And Twitter was flooded with tweets which carried the emotions of the entire country. Lately, Twitter praised ISRO as the Vikram lander of Chandrayaan 2 was found on the surface of the moon. Brands took it to Twitter to show their initiative and support towards the mission.

Last weekend 3.5 million tweets reportedly came up during the landing phase of Chandrayaan 2’s moon-lander Vikram. Indians witnessed that hour of historical occasion and shared their joy over the twitter as the lander touched the moon’s surface.

As the news broke about the broken connection with the lander, our country people stepped forward and tweeted in for of ISRO. People also expressed their best wishes and acknowledged the hard work of ISRO’s scientist. Finally, all supporting tweet from our Prime Minister Narendra Modi and another from NASA appreciated ISRO with loads of appraisal and support. 

Brands has released creatives across the social media platforms to extend their support for the initiative.

Asian Paints

Amul

Hajmola

Ixigo

Royal Enfield

KFC

Volvo CE India




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