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Today marketing is interconnected and customer data is crucial to inform decisions:Imran Ansari,Director of Partnerships at zeotap.#MartechMonday.

1. What are some of the biggest challenges that brands are currently facing when it comes to marketing? Today, brands are facing an identity crisis, not of themselves, but their customers. With the advancement of Internet of Things and growing number of people connected to the internet (460 million internet users in India). It has […]


Media channels need to marry the marketing objectives from the technology perspective:Gagan Uppal,Director of strategic partnerships at TheTechVantage.#MartechMonday

1. Which are the best MarTech tools that you can suggest for a business? When we talk about MarTech tools, there are unlimited, Most probably it depends on the type of industry you’re employed in. We majorly focus on analysing the various tools to connect with the audience. As for as concerning to us, we […]


Marketing channels gives you a In depth analysis of your audience:Gourav Sharma, Co-Founder at Crazy media labs.#MartechMonday

1.Which are the best Martech tools that you can suggest for a business? There are a lot of tools, and those tools depend upon industry to industry and category to category. If I talk about digital category, we majorly depends upon a lot of analytical tools, the tools starts for analyzing the audience which come and serves […]


Martech will be severely underleveraged if left in the hands of Marketing folks alone! :Vani Gupta Dandia, Founder&CEO at CherryPeachPlum Growth Partners.#MartechMonday

1.Which are the best Martech tools that you can suggest for a business? There are several – too many in fact. But in my view, tools that help acquire a 360-degree view of the customer will be very helpful. Hence CRM software and tools will become increasingly important. Similarly, so for social media marketing tools. […]


Marketing automation enables you to Identify Customer Personas:Sanjay Mehta, Joint CEO at Mirum India.#MartechMonday

1.Which are the best Martech tools that you can suggest for a business? Martech is becoming an increasingly growing space, and now covers a variety of facets of the marketing journey. At it’s core though, the key components of a solution include:  Data collection Creating an actionable view Decision Engine Channel activation, and Performance measurement These […]


TikTok’s new SDK Empowers Video Uploads from Diverse Applications, Services

Users can use  “Share to TikTok” from the drafting board of their prefered applications that accept the SDK. TikTok launched it’s for the first time software-development kit (SDK) on Monday, which will enable clients to upload video content to the TikTok platform through third-party applications. Relevantly titled the “Share to TikTok” SDK, it’s the first […]


An Integrated marketing strategy works better than a fragmented one:Ram Jalan, Marketing and Technology Expert.#MartechMonday

1.Which are the best Martech tools that you can suggest for a business? At present, there are more than 5000 different marketing technologies that can be used to automate different stages of marketing: Customer Relation – Microsoft Dynamics, SalesForce, Hubspot, Lead Squared, ZOHO Social Media/Social Listening Tools – Hootsuite, SproutSocial, Buffer and if you have […]


AI and ML has made a powerful impact on User Experience: Aakash Chakravarty,Co-Founder at Oximobi media.#MartechMonday

1.What Impact do you think will AI & Machine learning will bring to the Marketing Industry? AI and Machine Learning have become an Integral Part of Digital Marketing. Ai and ML has made a powerful impact on User Experience. One of the reason Ai is being accepted by more and more marketers in the recent […]


Twitter in Association with UNESCO Publishes New Media and Information Literacy Guide

Among the different concerns identified with the spread of false news on the web, and the control of users through misdirecting, inclined and sensationalized content, a critical component that unmistakably should be tended to is digital education, and better-preparing users to reality check the things they share before they do as such. But that is […]