DigitalKites partners with Lifesight to bring location intelligence & Identity linked offline store attribution capabilities to its clients

Hyderabad, 2020: DigitalKites, an identity resolution company with productsAudiencePlay & AudiencePrime, joins hands with Lifesight, a trusted real-worldintelligence company, to power its platforms play and prime to bring locationintelligence and offline store attribution capabilities.A new age open ecosystem, digitalkites is known for enabling brands, publishers,and end-users to drive towards ideal audience-centric marketing. And with its … Read more

User Data is New Currency for Marketers: By Gagan Uppal,Director of Strategic Partnerships at TechVantage

Recently at Advertising Week in New York 2019, data was at the forefront of almost every conversation, session and panel. Data has become a major priority for businesses of all sizes. Collecting User data allows you to store and analyze important information about your existing and potential customers. Collecting this information helps companies to build a database of customers for future marketing and retargeting efforts. … Read more

Outbrain Responds to the United Nation’s Open Brief to #FlattentheCurve

OutbrainMumbai/New Delhi – May 12, 2020— Outbrain, the world’s leading discovery and native advertising platform on the open web, announced today it is part of the collective who have responded to the United Nation’s open brief to help stop the spread of COVID-19. Outbrain is committed to supporting this initiative by distributing approved creatives through … Read more

DigitalKites – Democratic and collaborative digital advertising is here now

March 2020, Hyderabad:    DigitalKites announced their foray into the digital advertising ecosystem with the release of their two flagship products, AudiencePrime & AudiencePlay for brands and publishers respectively. Both the products are free and are built as open collaborative platforms where customers can explore various capabilities with no barriers to entry or exit. AudiencePlay is an … Read more

Marketing Automation has eased the life of a marketer: Reema Chaugale, Digital marketing & Technology Expert.#MartechMonday.

Which are the best Martech tools that you can suggest for a business? If you aren’t using a diverse set of tools, you’re likely falling behind. Marketing departments around the world are rushing to find the best ways to identify and engage their customers. At present, there are more than 5000 different marketing technologies that … Read more

Uber, Aditya Birla, Philips and other brands are leveraging real-time weather data and technology to market effectively during the ongoing air pollution crisis.

The recent pollution crisis in India has put the country in dire straits, so much so, that the conundrum gained significant mileage in the government and in the media. To that effect, words like ‘pollution awareness’ and ‘cleaner air’ have become trending topics, and brands have been quick to capitalize on this. Brands have invested … Read more

A Marketing strategy is nothing but an extension of an organization’s business strategy: Zameer Kochar VP- Marketing at Jet Privilege Pvt.Ltd. (JPPL). #MartechMonday.

Martech1. Which are the best Martech tools that you can suggest for a business? What are the metrics/KPI’s that you consider as most important? With the fast growing technology landscape, the marketing universe has become an optimistic pool of opportunity to elevate the overall customer journey, empower channel marketing, develop premium insight and accelerate business … Read more

TIDAL Introduces “My Video Mix” For Curated Visual Playlists

Personalized blends created using both audio and video streaming conduct. Worldwide music streaming and entertainment platform, TIDAL, reported the release of a new video revelation highlight, My Video Mix. The playlists are produced using a proprietary algorithm impacted by human-curation from TIDAL’s specialist content team, and users’ streaming conducts, comprising of their audio-only conduct. My … Read more

Today marketing is interconnected and customer data is crucial to inform decisions:Imran Ansari,Director of Partnerships at zeotap.#MartechMonday.

1. What are some of the biggest challenges that brands are currently facing when it comes to marketing? Today, brands are facing an identity crisis, not of themselves, but their customers. With the advancement of Internet of Things and growing number of people connected to the internet (460 million internet users in India). It has … Read more