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News

DigitalKites partners with Lifesight to bring location intelligence & Identity linked offline store attribution capabilities to its clients

Hyderabad, 2020: DigitalKites, an identity resolution company with productsAudiencePlay & AudiencePrime, joins hands with Lifesight, a trusted real-worldintelligence company, to power its platforms play and prime to bring locationintelligence and offline store attribution capabilities.A new age open ecosystem, digitalkites is known for enabling brands, publishers,and end-users to drive towards ideal audience-centric marketing. And with its […]

News

Digitalkites signs up Saurabh Singh as the Data Protection Officer

DigitalKites, an open and collaborative advertising platform that focuses on offering identity resolution and user management, ropes in Saurabh Singh to take on the key role of Data Protection Officer at the company. Saurabh’s primary goal will be to ensure that privacy by design is continuously ingrained into various business processes, people related practices, and […]

Guest Articles

User Data is New Currency for Marketers: By Gagan Uppal,Director of Strategic Partnerships at TechVantage

Recently at Advertising Week in New York 2019, data was at the forefront of almost every conversation, session and panel. Data has become a major priority for businesses of all sizes. Collecting User data allows you to store and analyze important information about your existing and potential customers. Collecting this information helps companies to build a database of customers for future marketing and retargeting efforts. […]

News

Outbrain Responds to the United Nation’s Open Brief to #FlattentheCurve

OutbrainMumbai/New Delhi – May 12, 2020— Outbrain, the world’s leading discovery and native advertising platform on the open web, announced today it is part of the collective who have responded to the United Nation’s open brief to help stop the spread of COVID-19. Outbrain is committed to supporting this initiative by distributing approved creatives through […]

News

DigitalKites – Democratic and collaborative digital advertising is here now

March 2020, Hyderabad:    DigitalKites announced their foray into the digital advertising ecosystem with the release of their two flagship products, AudiencePrime & AudiencePlay for brands and publishers respectively. Both the products are free and are built as open collaborative platforms where customers can explore various capabilities with no barriers to entry or exit. AudiencePlay is an […]

Interviews

Marketing Automation has eased the life of a marketer: Reema Chaugale, Digital marketing & Technology Expert.#MartechMonday.

Which are the best Martech tools that you can suggest for a business? If you aren’t using a diverse set of tools, you’re likely falling behind. Marketing departments around the world are rushing to find the best ways to identify and engage their customers. At present, there are more than 5000 different marketing technologies that […]

Guest Articles

Uber, Aditya Birla, Philips and other brands are leveraging real-time weather data and technology to market effectively during the ongoing air pollution crisis.

The recent pollution crisis in India has put the country in dire straits, so much so, that the conundrum gained significant mileage in the government and in the media. To that effect, words like ‘pollution awareness’ and ‘cleaner air’ have become trending topics, and brands have been quick to capitalize on this. Brands have invested […]

Interviews

A Marketing strategy is nothing but an extension of an organization’s business strategy: Zameer Kochar VP- Marketing at Jet Privilege Pvt.Ltd. (JPPL). #MartechMonday.

Martech1. Which are the best Martech tools that you can suggest for a business? What are the metrics/KPI’s that you consider as most important? With the fast growing technology landscape, the marketing universe has become an optimistic pool of opportunity to elevate the overall customer journey, empower channel marketing, develop premium insight and accelerate business […]

News

TIDAL Introduces “My Video Mix” For Curated Visual Playlists

Personalized blends created using both audio and video streaming conduct. Worldwide music streaming and entertainment platform, TIDAL, reported the release of a new video revelation highlight, My Video Mix. The playlists are produced using a proprietary algorithm impacted by human-curation from TIDAL’s specialist content team, and users’ streaming conducts, comprising of their audio-only conduct. My […]