I am a technical writer with an uncanny knack of adtech & martech contents. I pursued my Masters in Journalism since I found my passion for writing very early in life. I like indulging myself in-depth research of modern digital technologies to deliver engaging content. I love to write inspiring blogs and light-minded poems. I also dream of writing a book one day.
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Email marketing a powerful tool for the financial service industry for customer retention

The brands which anchor email marketing will enjoy a good relationship in the long run with the customers and restrain the other fin-tech players from gaining market share. According to a new Yes Marketing Study, only two out of five financial service customers have accepted that rarely they had any relevant interaction with the financial […]

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YouTube has officially taken back their decision of removing the ‘verified’ badge from the creators.

The actual plan was to release brand new criteria of regulating the verification method and take away the existing badges from those channels which do not fit in the same. After 24 hours of making the following announcement, they took it back. As the existing criteria suggest, any channel would be able to apply for […]

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Facebook plans to take away the “Group Stories” feature from September 26

Just after the announcement of their latest feature of the ‘Collaborative Stories’ for celebrities and influencers, Facebook has also come up with the dismissal of ‘Group stories’ function. The Group stories feature to let the group members update a single story within the group via multiple group members. Facebook has not given much time, and […]

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Whatsapp is all set to release its newest feature called “Share to facebook story”

Zuckerberg plans to create a unified platform by combining Facebook, Instagram & Whatsapp to let 2.6 billion users communicate via cross-apps at the end of 2020 Facebook-owned Whatsapp, an instant messaging app is all set to release its new feature exclusively for Android users. The feature would enable the users to share their status stories […]

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Facebook discloses their newest products- Poll, Playable & Augmented Reality Ad patterns

‘Advertising You Can Play With’ is the Facebook latest mantra which aims at making ads more interactive and powerful for both the brands and users Facebook introduced three new commercial products, namely poll, playable and the augmented reality ads. These products will empower advertisers to interact with users without any complicated software development. These new […]

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Facebook announces Pixel’s exit may have affected conversion, Custom Audience & Dynamic Ads reports

This week if you have observed a steep fall in your Facebook conversion reports or you have witnessed unexpected fluctuations on your Custom Audiences or Dynamic Ads volume, then your not alone. Facebook is confirming with advertisers that Pixel, which would help to retarget audiences, has been unavailable. As a result, standard Pixel events were […]