DigitalKites partners with Lifesight to bring location intelligence & Identity linked offline store attribution capabilities to its clients

Hyderabad, 2020: DigitalKites, an identity resolution company with productsAudiencePlay & AudiencePrime, joins hands with Lifesight, a trusted real-worldintelligence company, to power its platforms play and prime to bring locationintelligence and offline store attribution capabilities.A new age open ecosystem, digitalkites is known for enabling brands, publishers,and end-users to drive towards ideal audience-centric marketing. And with its … Read more

User Data is New Currency for Marketers: By Gagan Uppal,Director of Strategic Partnerships at TechVantage

Recently at Advertising Week in New York 2019, data was at the forefront of almost every conversation, session and panel. Data has become a major priority for businesses of all sizes. Collecting User data allows you to store and analyze important information about your existing and potential customers. Collecting this information helps companies to build a database of customers for future marketing and retargeting efforts. … Read more

Outbrain Responds to the United Nation’s Open Brief to #FlattentheCurve

OutbrainMumbai/New Delhi – May 12, 2020— Outbrain, the world’s leading discovery and native advertising platform on the open web, announced today it is part of the collective who have responded to the United Nation’s open brief to help stop the spread of COVID-19. Outbrain is committed to supporting this initiative by distributing approved creatives through … Read more

How Local Businesses need to be communicating with customers during COVID-19

Hear how nearby search veterans are utilizing each channel accessible to enable their customers to remain appropriate and keep customers educated about the coronavirus recession. “The inquiry should be, ‘How would I get appropriate COVID informing to my networks or my customers, any place they might be?’” says Adam Dorfman, chief of product management at … Read more

DigitalKites – Democratic and collaborative digital advertising is here now

March 2020, Hyderabad:    DigitalKites announced their foray into the digital advertising ecosystem with the release of their two flagship products, AudiencePrime & AudiencePlay for brands and publishers respectively. Both the products are free and are built as open collaborative platforms where customers can explore various capabilities with no barriers to entry or exit. AudiencePlay is an … Read more

Snapchat Launches Lens Web Builder to Make AR Campaigns in Minutes

It’s Snap’s most recent move to make the arrangement progressively open by lessening the conflict of purchasing and delivering AR campaigns.  Snapchat has reported another ad item that gives advertisers a simpler method to structure and appropriate AR-based advertisements. With the new ‘Lens Web Builder,’ you can make AR Lens campaigns legitimately inside Snapchat’s Ads … Read more

The Customers and Prospects do not look most of the Site Content, Research Reveals

Further benchmarks incorporate mobile visits, conversions by device, paid versus natural traffic, and visits before conversion.  Another benchmarking report (enrollment requested) from Contentsquare includes various significant measurements and data points, and one that is particularly striking. By and large, the report discovers, buyers don’t see 69 % of all web content.  The report depends on … Read more

Why Hyper-Personalization Needs an Appropriate Worth Exchange

Brands need to react not only through the making of custom-fitted expectations but through accountability for how they decide to gain and develop shopper trust.  Retailers nowadays encounter an interesting challenge, and serious opportunities welcomed by the developing customer interest for personalized items, proposals, and encounters. To effectively accomplish this personalization, the delivery procedure for … Read more

Personality AI: Everything Needs to Know by the Marketers

AI technology is transforming how marketers interact with their audiences, and the most recent software can assist you with improving achievement rates by anticipating your customers’ personalities, clarifies Personality AI author, and Crystal co-organizer Greg Skloot.  It’s anything but difficult to feel worried as a marketer who’s attempting to offer to audiences in an oversaturated … Read more